YOH!

Clothing with a touch of art – Dubai/Luxembourg

YOH! is a lifestyle clothing brand that blends everyday comfort with bold, edgy designs. With its unapologetic identity, YOH! radiates energy and freedom—all while supporting a cause close to our hearts: epilepsy research.

At the core of YOH! is the slogan “Seize the Day”—a bold call to embrace life, rooted in our commitment to epilepsy advocacy. Yes, the pun is absolutely intended.

Deliverables include a complete brand identity with visuals, tone of voice, and cohesive brand extensions inspired by radiant art. This also encompasses naming, slogan development reflecting the brand’s mission, and strategic ideas for online marketing engagement.