Basma Ramadan Campaign

Basma Ramadan Campaign

Al Jalila Foundation – Dubai, UAE

Basma, meaning “smile” in Arabic, captures the spirit of Ramadan through its campaign, “Your Gift, Their Smile.” Focused on bringing hope and healing to sick children, the initiative partners with hospitality, leisure, and retail outlets across the UAE. The project involved creating a strong brand identity, comprehensive guidelines, and a partner toolkit for consistent execution. The launch also included an advertising campaign and engaging social media content to amplify the message.

Date:

January 20, 2025

Category:
B a c k T o T o p B a c k T o T o p

We combine branding and marketing with interior design to create impactful brand experiences. Specializing in retail and pop-up spaces, we deliver creative solutions from concept to execution—fostering a sustainable brand culture and driving business growth.