Al Jalila Foundation, Dubai, UAE

Collaborating with the Al Jalila Foundation in Dubai, UAE, the launch campaign for Al Jalila Children's Hospital involved crafting a comprehensive creative concept and providing direction from inception to execution. Central to the campaign was the embodiment of the hospital's slogan, "A place where I can be a child," serving as the guiding principle for all creative endeavors. The approach encompassed both above-the-line (ATL) and below-the-line (BTL) strategies, with a focus on developing and implementing radio, online, and social media campaigns to effectively reach the target audience and raise awareness about the hospital's mission and services. Through strategic planning and creative execution, the campaign successfully captured the essence of Al Jalila Children's Hospital, establishing it as a beacon of hope and healing for children in need.