Water Consumption Program launch - KSA

The development and launch of the Qatrah Water Consumption Program in Saudi Arabia were driven by the imperative to align with Vision 2030's water conservation goals. Infused with Saudi cultural elements, such as Arabic calligraphy, the initiative aimed to resonate deeply with the local population, encouraging broad engagement and adoption. Key deliverables included comprehensive brand development and activation strategies, as well as the creation of impactful PR and marketing materials, all geared towards raising awareness and fostering active participation in this vital conservation endeavor.