Emaar Hospitality - Dubai, UAE

Over a span of four years, the brand was effectively managed, yielding remarkable results. Notably, over 74,000 Emirates NBD UBE Visa cardholders were acquired, and the business expanded through the incorporation of Emaar Properties. Additionally, more than 20 homeowner's manuals were produced, highlighting the unique features of each community. Comprehensive brand refreshes, impactful campaigns, and engaging content initiatives were executed, with key successes including the launches of the Armani Hotel and the Emirates NBD UBE credit card.