Dubai, UAE

Inspired by the raw energy of boxing and underground fight culture. The brand embodies the characteristics of a boxing ring, symbolizing strength, determination, and community. The design reflects a modern and gritty aesthetic, positioning itself as a premier destination for fighters and fans alike, fostering a sense of belonging and excitement.

A full branding package, including the design of the logo and comprehensive brand identity, a signage system as well as a line of merchandise allowing members to proudly represent UGFC.